Owl photos are flooding the internet ahead of the Super Bowl. Here’s why

Superb Owl. No wait, Super Bowl.

Too late. Instead of Super Bowl information, one small typo later and your search results are filled with owl content instead. And we’d like to encourage you to lean into the error. Because owls truly are “superb.”

These birds are a far cry from football, but over the years the trend has gained significant popularity. So much so, that many people flood the internet with photos of owls before the Super Bowl each year. (And you know what a gathering of owls is called, right? A parliament.)

This internet phenomenon puts these feathery creatures in the spotlight, which ultimately aids awareness, said Matt Williams, director of conservation with the Indiana chapter of The Nature Conservancy. “I say anything that helps get the message out about the importance of conservation is a good thing,” he said.

A stone-cold predator

Owls are quite interesting. Some people think they are innocent balls of fluff, but that couldn’t be further from the truth, said Williams via email. “Owls are voracious predators that hunt mostly at night using a very keen sense of hearing to help locate their prey,” he added.

Their disc-shaped face directs sound to their ears, which allows them to hear the quietest noises, Williams said. Their feathers are designed to make them almost completely silent when they fly, a useful trick for sneaking up on their prey, he added.

Most owls are content to feast on small mammals such as mice and shrews, said Seth Magle, director of the Urban Wildlife Institute at the Lincoln Park Zoo in Chicago. Some larger owls such as the great horned owl can snatch up rabbits, skunks or even other owls, Williams said.

See an owl in the wild

Your experience with owls doesn’t have be limited to the internet. Communities around the United States have hosted educational events in previous years about the nocturnal animals. The Leslie Science & Nature Center in Ann Arbor, Michigan, is set to host an owl event on Sunday.

The center will have resident owls on display, and people can dissect owl pellets, which are the undigested parts of their meal that they regurgitate. Why not venture outdoors this weekend so you can get to know these fascinating creatures? It’ll be a hoot.

Now meet some superb owls

There are over 250 owl species, and we’d like to introduce you to some of our favorites.

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