A TikToker is being praised for uncovering the address of a Manhattan bagel shop that serves a bagel described by a different online user as the “greatest sandwich I’ve ever had.” Trevor Rainbolt has become famous on social media for his ability to pinpoint precise locations of where images were taken, even if the images are obscure or show very few clues.
He went viral Thursday after sharing a video on Twitter in which he identified the location of a bagel that a fellow internet user had shown off in a video without sharing where it was from.
Rainbolt identified not only the address of the shop (New York City’s Bagel Market) but also the type of sandwich and where the original poster was seated in the video. “168 william st, nyc. you can order it by asking for ‘the rainbolt,'” Rainbolt wrote in the tweet.
When another Twitter user asked why Rainbolt told his users to ask for the sandwich by using his name, he replied, “because i got the bagel shop to name the bagel after me. so if he ever wants his bagel again he will have to order in shame.”
Rainbolt’s initial tweet has been viewed more than 10.7 million times on Twitter. On TikTok, where Rainbolt has more than 2.4 million followers, the video has been viewed more than 5 million times. Rainbolt did not immediately return a request for comment.
In a message sent to NBC News on Instagram, Bagel Market owner Jimmy Stathakis confirmed the store has named the sandwich — egg, cheese and avocado on a bagel — after the TikToker and said the location has already seen an influx of people ordering the “Rainbolt” by name.
“It has been a fun few hours from the initial ask if that’s our bagel….to recognizing the blue bag in the back….to the posts going viral,” Stathakis wrote. Before he posted his video sharing the bagel shop’s location, Rainbolt divulged how much effort he had put into the search.
“i’m going to be vulnerable: i’ve spent 38 hours this week (42 hours last week) looking for a bagel on google maps. the bagel is in nyc. i have all possible bagels narrowed down. i will find this bagel. and i will not give up,” he tweeted Saturday.
After he announced that he had found the bagel’s origin, he offered a warning to his followers. He urged others online to not “gatekeep,” which refers to the act of withholding something to keep it from becoming mainstream. “let this be a lesson to all. do not gatekeep food. i will find it. and i will make sure you eating it is 100x harder than you ever would want,” he tweeted.